In 1970s, the prevailing movements at that period favored austere expression; art works that focused only on the concept or idea rather than the object itself. In the 1980s, during the Neo-expressionist movement, young artists assembled art paintings portraying the human body and other recognizable objects in reaction to the introverted, remote, and highly intellectualized of the 1970s abstract arts. The movement led to the development of aggressive and new methods of media promotion, salesmanship, and marketing on the part of art galleries and dealers.
Jorg Immendorf was a German artist whose arts, ‘Ugly realists’, made a very big impact in the art industry. His arts were a broad movement that was developed in response to stagnation of conceptual art and minimalism. The past arts had been viewed by these artists as having self style ‘purity’ and intellectualism, hence drove them to formation of neo-expressionism. On the other hand, an American artist in the Neo-expressionist movement was Jean-Michel Basquiat. He made a very big impact in the art industry. His arts have been placed for exhibition in Metro pictures slab.
The artists are viewed to belong to the first generation that grew up in a society/culture with television at home. After coming of age, they designed to promote art via a variety of spectra; for conformity, lifestyles, fame, and anti-conformity. These forces; social justice movements and rise of television, led to the growth of this movement.
In my opinion, I consider postmodern art to signify a relapse into an obsolete past painting. Although the pictures appeared to be highly detailed and portraying self style purity, the subject matter that is addressed or portrayed to the public was of special interest. With the growth of technology in the 1980s, especially the use of television, the artists felt the need for the use of these media for the artworks to be received. These led to change in practice of these two artists, leading to modernism. From the arts of the two artists, it shows that to some extent, art is judged by the criteria that reside outside the formal stuff of the materials and the canvas.